INNERPEACE BY INNERSEJUK PRESENTS THE SANTAI SERIES
Santai sana, sini.
Comfortable, carefree, and casual - the three essential feelings that INNERPEACE BY INNERSEJUK aims to invoke with its debut collection, The Santai Series. This latest collection is inspired by the concept of ‘santai’. Santai is described as the combined feeling of being relaxed and carefree, and that is exactly what the collection embodies.
Perfectly designed for everyone
The Santai Series has been carefully designed for all types of women, to fit various occasions and locations. Just like all other Innersejuk products, the Santai Series is made from the brand’s innovative DriChill® fabric. The material is designed to give the perfect fit for all body types. It hangs naturally where it should and clings nicely at the right places while enforcing modesty all over. The lightweight material also offers complete comfort with its cooling properties.
The colourful collection
INNERPEACE’s debut collection features five casually chic pieces, which include Nyaman, the maxi dress; Lega, the top with pockets; Lena, the flowy top; Tenang, the tapered pants, and Bebas, the wide-leg pants. They come in six vibrant colours - Black Opaque, Mars Red, Dusty Olive, Meteor Grey, Sky Teal, Steel Blue.
The Santai Series is dedicated to real women, who yearn comfort and style in their everyday lives.
Real women need real comfort
To make the collection come to life, six amazing women who work at the frontline, especially during the COVID-19 pandemic were chosen to front the campaign. Policewoman, Siti Mariam; immigration officer, Nor Azwina; cafe owner, Mariatul Zairin; emergency doctor, Maizatul Farah and pilots, Safia Amira, and Safia Anisa. They share the challenges that come with their chosen profession and what makes them feel totally at ease.